Robert Laarhoven joins Aluvision as Corporate Strategy Advisor

For 20 years, Aluvision has pushed the boundaries of modular framing solutions for exhibits and events through a strong passion and sense for high quality materials and creative design flexibility. Aluvision’s growth in the US market is especially marked by this same drive for innovation and industry-wide collaboration. Continuing in this entrepreneurial spirit, Aluvision owners Ann Vancoillie and Dirk Deleu are excited to welcome Robert Laarhoven to the Aluvision family as Corporate Strategy Advisor.

Laarhoven is a self-touted brand ambassador, committed to helping others achieve their goals. With almost 40 years of experience in the exhibit and event industry as owner, partner, manager, and co-worker, Laarhoven will be helping Aluvision to continue to serve and inspire its customers on their creative journeys. As the first president with a system manufacturing background of the Experiential Designers and Producers Association (EDPA), Laarhoven was integral in instigating the systems division of the Association. His innate understanding of the modular exhibit system market and his passion for helping others flourish is apparent in the work he has contributed to this global industry.

At its core, Aluvision’s mission is to ensure creativity is never stifled. From the company’s core offering of modular frames, to its wide variety of innovations and custom elements, Aluvision allows for truly unique design flexibility and customization; there is no detail too small or too great to be explored. Aluvision’s aim for creative problem solving from the perspective of both artistry and engineering ingenuity is palpable in every product and solution it offers. It’s this focus on the finishing touches that truly sets Aluvision apart, and that which Laarhoven will be championing in his advisory role for the company.

“Aluvision’s level of innovation, quality, and commitment to customer success is unique and unmatched,” says Laarhoven, Corporate Strategy Advisor for Aluvision. “I am excited about working with Ann, Dirk, and the management team on strategies to grow the company.”

Vancoillie and Deleu have worked diligently to invest in building a strong, customer-oriented team of individuals within the company as they have expanded its physical footprint. Aluvision has continued to experience enormous growth globally since heavily investing in an additional production facility in the USA in 2013 to support partners and customers nationwide. Most recently, this facility in Atlanta (USA) expanded from 29,000 sq. ft. to 83,000 sq. ft. to include more production and warehousing space as well as an immersive and unique showroom for customers to draw inspiration and see Aluvision solutions come to life.

And this story of growth is far from over. Coming soon is the grand opening of Aluvision’s brand new depot and showroom in the heart of Las Vegas to support Aluvision’s customers who participate in hundreds of events in that area each year. Ann Vancoillie shares, “We are delighted to join forces with Robert. With shared passion and values, we look forward to joining our expertise to better serve our customers.”